With each breath you inhale approximately one liter of air which contains approximately 70,000 particles. Less than half of a percent of those particles are visible. A human hair is about 100 microns in diameter. The period on a sentence is about 650 microns. You can visibly see with good eyesight and lighting down to about 30 microns. Most of the bad stuff in the air you breath; bacteria, mold, viruses, pollen, are less than one micron in size. 1. A smoke particle ranges in size from .001 to about .1 microns in size.

A particle the size of .2 microns will fall with the help of gravity about 1.6 centimeters in 2 hours.2. So the kind of air particles that you inhale can stay in your air for a long time. According to the American Lung Association, a person at rest takes 12-15 breaths a minute which translates into 17000 breaths a day or 6 million breaths a year.3. Once you consider what you are breathing in, you realize air purification is a growing necessity, not a luxury. In 2012, the air in Thailand became so toxic that residents lived with constant headaches. The visibility in the city was 1500 meters. The particle count from smoke and ash was well above emergency levels, ranging from 187.4 micrograms per cubic meter (ug/m3) to 441.6 ug/m3. By contrast, the US Clean Air Act says that the PM10 particle count should only reach 150 ug/m3 once in a 3 year period and not for more than a total of 24 hrs.

In Thailand, this haze remained for weeks on end, giving people headaches and hospitalizing many. Globalization is increasing the toxicity in the air we breathe, not just in remote places like Thailand, but also in the United States and Western European countries. Residents in the Central Valley, California live with the constants smells of cows and manure, even in the middle of the day. At certain times of the year, they cannot see the mountains (Sierras) because of the pollution haze settling in on them from cities in the Bay Area, CA.

Residents of the central valley have even given the chronic illness and sickness arising from poor air quality a name. The military base in the area pays their personnel better wages because of the toll the air quality will have on their health during their service in the Central Valley. But it is not just the outdoor air that is becoming increasingly toxic. It is also our indoor air. The EPA (Environmental Protection Agency) reports that your indoor air is on average 5 times more toxic than your outdoor air, even in places like Los Angeles.

The ongoing improvement in the way that we insulate our homes increases the amount of stagnant air that gets trapped in the house. This air already carries the toxicity levels of our outdoor air. This trapped air receives the additional pollution of people living in the environment. For example, a significant portion of indoor air is dead skin shed from our bodies. Add to that the possibilities for communicable

disease and other contributing factors like pets, smokers, water damage, paint, and carpets and it is easy to see why indoor air can be significantly more toxic. This is the backdrop for the ever expanding air purification industry. The air purification industry is highly unregulated which benefits consumers with many choices. However, the air purification industry is also fairly cutthroat. Companies care more about their profits than educating consumers about air purification and poor indoor air quality.

Five years as an industry insider has taught me that the vast majority of consumers know very little about the air purification technologies available in the marketplace. Consumers know even less about how to match their needs to available technologies. This lack of regulation benefits you by providing you with a lot of choices. As no two problems are quite the same, air purification solutions must be tailored to specific needs. Variety gives you those options. The following steps are necessary to help you narrow your options to meet your needs:

Identify the problem/need

You need to identify the specific air purification need you have. A person who is health conscious and simply wants to maintain clean air will take a different approach from a person who suffers from asthma or another who deals with odor pollution.

Educate yourself on the available solutions

You need to familiarize yourself with all the available air cleaning technologies in the market; what they do and what their capabilities are. You need to know about their weaknesses as well as their benefits. You need to educate yourself on the myths associated with air purification so you can establish realistic expectations.

 Define your parameters/Set your budget

Once you have educated yourself, you can set expectations regarding what air cleaning technologies you plan to use, how aggressive and thorough you need the air purification to be, and how large of an area you plan to clean. You need to figure out how much you are committed to

Test potential solutions, negotiate and make your purchase

Almost every air purification company gives you the opportunity to test technology before you commit. They will require you to pay up front, but will give you a 30 day money back guarantee. You should use this to test the short list of options you are considering. Use the information you have gathered to locate a good deal on the technology you want to purchase and make the purchase.

Continuing Education

air purifiers

Keep up to date on the latest developments in air purification as well as continuing your general education because it is going to become an increasingly important part of long term health. As a consumer, you need to understand air purification for the sake of you and your family’s personal health. The air around the world is becoming increasingly polluted. Breathing clean air is increasingly important for long term health and vitality. Air purifiers certainly are not medical devices. They only clean the air. But consider this, either your lungs are your air purifier, or you have an air purification system that keeps many of the toxins in the air out of your body. In a world of globalization and expanding environmental pollution, indoor air purification will be in increasing demand for long term health and life longevity.